Fine Ingredients was a project from the heart. My long-time family friend and adopted aunt Kathy reached out to me with a problem: her cookie company needed a makeover. Her ideas were simple: a photo-shoot to showcase her products, some light branding to secure and reinforce the corporate colors, an informational website to introduce prospective customers to her homemade products, and an e-commerce platform to tie everything together.
The photo shoot was accomplished thanks to the lovely talents of Katie Hennessy. For the brand identity, I went for a kitcheny color scheme — something I found appetizing, relaxing, and overall appealing.